About
4Q NIL (4th Quarter NIL) is a sports marketing and athlete representation company focused on helping student-athletes maximize the opportunities created by Name, Image, and Likeness (NIL) legislation. The company connects athletes with brands, businesses, and strategic partners to develop endorsement opportunities while providing guidance in personal branding, marketing, and long-term career development. By emphasizing authentic partnerships, education, and professional support, 4Q NIL aims to empower athletes to build sustainable personal brands, generate meaningful commercial opportunities, and position themselves for success both during and after their collegiate careers.
Mission & values
Built by athletes, for athletes, 4Q NIL exists to empower student-athletes with the resources, relationships, and guidance needed to maximize their Name, Image, and Likeness opportunities. We are committed to integrity, authenticity, and putting athletes first in every partnership we create. By fostering meaningful brand relationships, promoting financial and personal growth, and advocating for long-term success beyond sports, we strive to help every athlete build a lasting legacy both on and off the field.
Why work with us
At 4Q NIL, we help brands connect with audiences through authentic athlete partnerships that drive real engagement. As a company built by athletes, we understand what makes collaborations genuine and impactful. Rather than relying on traditional advertising alone, we create strategic marketing campaigns that leverage the influence, credibility, and reach of student-athletes to increase brand awareness, build consumer trust, and deliver measurable results. Our hands-on approach ensures every partnership aligns with both the brand’s objectives and the athlete’s personal brand, creating campaigns